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Sources of Information on Population and Markets
Books Internet Sites
Please ask at the Business Reference Desk for these books, for assistance in using them, and for more information. We will be glad to help you.


Pennsylvania Abstract, Pennsylvania State Data Center, annual.
Comparable to the Statistical Abstract of the United States, this book covers data on Pennsylvania, at various county, metropolitan area and municipal levels. Some subjects give a range from 1970 to the present. Features include corresponding figures and maps, and comparisons for the same subjects with other states.

Pennsylvania County Data Book, Pennsylvania State Data Center, 2001.
We have volumes for: Allegheny, Armstrong, Beaver, Butler, Erie, Fayette, Greene, Indiana, Washington, and Westmoreland Counties. The data is primarily from 1990, with some estimates of later years, and with breakdowns by state, county, and township/borough/city. Detailed data from the 2000 Decennial Census will begin to be disseminated in late 2001.

Statistical Abstract of the United States, U.S. Department of Commerce, Bureau of the Census, annual. Also available online at
Published since 1878, this is the standard statistical resource on the social, political, and economic organization of the United States. Although emphasis is primarily given to national data, many tables present data for regions and individual states, some metropolitan areas and cities, and also foreign countries. The Business Department has volumes dating from 1911.

State and Metropolitan Area Data Book 1997-98- A Statistical Abstract Supplement, U.S. Department of Commerce, Bureau of the Census, 1998. Also available online at
This is a local area supplement to the Statistical Abstract of the United States (see above). It is a convenient summary of statistics on the social, political, and economic organizations of the states and metropolitan areas.

Buying Power of Black America, Target Market News, 1999.
This source is full of information about the African-American market. It provides estimates for income, estimated expenditures, household expenditures, and population.

CEDDS- The Complete Economic and Demographic Data Source, Woods & Poole Economics, Inc., 1999.
This 3 volume set provides employment, earnings, personal and household income, and number of households on various levels (county to national). Also includes projections to 2020.

Consumer USA, 2000, Euromonitor.
Volume and value market size data for over 330 consumer product sectors, comprehensive coverage of socio-economic parameters, and forecasts to 2002, published by a leading international market analyst.

County and City Extra: Annual Metro, City, and County Data Book, Bernan Press, 2000.
This book presents a variety of tables on states, counties, cities, and places in the United States. Many aspects of the population are covered, as are numerous other subjects. A special feature of this book is an Area Ranking by selected subjects, which includes the top 25 U.S. counties, highest ranking county in each state, and cities with 200,000 or more population. (This is a commercial publisher’s version of the Census Bureau’s former County and City Data Book.)

Demographics USA County Edition- Data for A New Era 2000, Market Statistics, 2000.
Over 1,000 pages in six sections offers demographic, economic, and business data for all U.S. counties. The information includes population, households, retail sales, 5-year projections, consumer expenditures, and occupations. Rankings in each variable are listed.

Detailed County Population Projections, Pennsylvania 1990 to 2020, Pennsylvania State Data Center, 1998.
Projections for the state and its 67 counties, at 5-year intervals, broken down by age, gender, and race.

Historical Statistics of the United States- Colonial times to 1970, U.S. Department of Commerce, Bureau of the Census, 1975.
This is a unique and highly useful 2-volume source for those interested in historical demographics. Tables, going back at times to the 1600’s are available for a multitude of subjects.

Lifestyle Market Analyst, Standard Rate & Data Service, 2000.
This resource is divided into four sections: market profiles, lifestyle profiles, consumer segment profiles, and consumer magazines and direct marketing lists. The profiles are based on a sample of over 7 million households, over a period from 1997 – 1999. Not only does it break down the American population geographically and demographically, it also includes extensive lifestyle information on the interests, hobbies, and activities popular in each market.

Market Guide, Editor & Publisher, 2000.
Metropolitan areas are covered in this source, with information on market surveys, population, ages, ethnicity, housing, income education, retail sales, and Canadian market surveys. In the section for population, there are projections listed for 2005.

MPA- Market Profile Analysis, Consumer and Business Demographic Reports, volumes 1-5, Claritas Inc., 1999.
This is a highly detailed demographic, economic, and financial profile of the greater Pittsburgh area. As an aid to evaluating markets, advertising strategies, proposed locations and long-range plans, it thoroughly covers consumer, retail and business market indicators, new construction activity, and banking and financial resources. Data is given by county, city, town, zip code and census tract.

MSA Profile, Woods & Poole Economics, Inc., 2001.
Population, employment, earnings, retail sales and many other topics, with projections up to the year 2025. The format makes it easy to compare various cities. It also contains state ranking tables for population, rate of growth, personal income, and change in employment.

New Strategist Publications series. These titles present many hundreds of tables and charts for demographic trends involving particular sub-groups or topics involving the American population.

Population of Pennsylvania Municipalities: 1960 To 1998, Pennsylvania State Data Center, 1999.
This reference aid lists all of Pennsylvania’s counties and municipalities. The estimates included are from 1990-1998.

Rand McNally Commercial Atlas, Rand McNally & Co., annual.
This is one of the most comprehensive sources available for up-to-date demographic, economic, and business data for more than 128,000 U.S. places. In the front are many statistical tables for metropolitan areas, counties, cities, and states; the rest of the atlas contains highly detailed maps, many of which cover specific populations. Key transportation, communications, and postal information is also here.

Sales & Marketing Management - Survey of Buying Power, annual.
This annual supplement to Sales and Marketing Management magazine is similar in format and coverage to the Demographics USA publications from the same publisher, although it is much condensed. It covers states, counties, and metro areas, and it is often the most up-to-date source. It is released every August.

The Social Geography of Allegheny County, Social, Economic, and Demographic Indicators for Allegheny County Municipalities and Pittsburgh City Neighbors, University of Pittsburgh, University Center for Social and Urban Research, 1993.

  • Volume 1 Area Comparisons
  • Volume 2 Neighborhood Profiles
  • Volume 3 Municipality Profiles
  • Volume 4 Technical Documentation

The Sourcebook of ZIP Code Demographics 12th Ed 1997, CACI Marketing Systems, 1997.
With CACI’s release of 1997/2002 projections of key population and income variables, this latest edition provides updated data for population, households, families, income, race, age, and spending potential for each zip code area. Summaries on the bottom of each page provide a quick comparison to state and national information.

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Internet Sites

(available at all public Internet computers)

U.S. Dept of Commerce, Bureau of the Census
The primary U.S. Government site for collection and distribution of demographic and economic statistics.

U.S. Dept of Commerce, Bureau of the Census
This Census Bureau site was designed for easy and quick use. Its special features include special search functions, basic facts, geographic comparison tables, reference maps, and a children’s educational site.

Statistical Abstract of the United States
State and Metropolitan Area Data Book
These sites contain a large collection of statistics on social and economic conditions in the United States, taken from the book versions of these titles. Selected international data also included.

Pennsylvania State Data Center serves as Pennsylvania's official source of population and economic statistics. In addition to acting as Pennsylvania's liaison to the Census Bureau, the PSDC is the state's representative to the Federal-State Cooperative Programs for Population Estimates and for Population Projections. Click on "Data and Maps" for many statistics at various levels.

Social Statistics Briefing Room- Demographic Statistics from the White House
Provides up-to-date snapshots, taken from Census Bureau reports, of population, household income, wealth, poverty, homeownership, housing values, and earnings by field of training, with links to more data in depth.

International Statistical Sites
This site links to the major statistical agencies for 78 countries and 4 international organizations.

Sponsored by the Economic Development Administration, this site provides links to public and private socioeconomic data sources on the web. The site also offers a free 100-page guide to finding and using economic data.

American Demographics/Marketing Tools offers, in addition to various online marketing tools, links to the following related publications:

  • American Demographics, supplying information on consumer trends,
  • Marketing Tools, focusing on tactics and techniques for marketers, and
  • Forecast, a newsletter of demographic trends and business forecasts.

American City Business Journals Demographics provides access to demographic articles and charts published in business newspapers from around the country. Registration is free, but required, and some information is fee-based. Metro areas are given star ratings according to demographic and economic indicators.

Galileo Internet Resources, Demographics and Census Data
Links to demographic and census data sites from the University System of Georgia.

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