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What's New in Business: December 1999
Particularly recommended by the business librarians are:

HG 179 .R544 1999
SMART GUIDE TO PLANNING FOR RETIREMENT by Mike Robbins is part of a series of smart guides-reminiscent of the "dummies" series-whose goal is to offer clear explanations of various topics. Chapters cover getting started (START EARLY!), how much you'll need, social security-including considerations of retiring earlier or later, employer-sponsored retirement plans, including the implications of borrowing from your 401(k), IRA's (and how to decide whether to contribute to a 401(k) or an IRA if you can't invest in both), investment guidelines for the money that you are putting away, major retirement threats, such as serious health problems or parents who need financial help with their retirement, and finally, how to deal with early retirement. The layout of the book is attractive. Sidebars summarizing or amplifying particular concepts accompany the text, for example, specific examples of kinds of insurance needed or names of desirable mutual funds. This is a good review of the subject without being too technical, yet covering many aspects of retirement. (EMN)

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FROM THE STACKS:
An occasional feature highlighting interesting books from the business circulating collection we think are especially engaging.

HD 102.5 .A2 G45 1996
SO WHO THE HECK WAS OSCAR MAYER?: THE REAL PEOPLE BEHIND THOSE BRAND NAMES--Coco Chanel, Richard Sears, Adolph Coors, Howard Johnson, John Deer, Milton Bradley by Doug Gelbert is a book that explores the nature of a product's name recognition. Want to know why Irvine Robbins and his brother-in-law Burton Baskins decided against "Goody Goody Gum Drop" ice cream? Want to listen to the story of E.F. Hutton? Curious as to the actual number of Parker brothers? Even if you never had any interest in these questions, Doug Gelbert's lighthearted and informative book is worth your while. Gelbert details the stories of the actual people behind some of the most famous names in American business. Undoubtedly useful to the student of advertising, this book is also plain fun to read. Divided into fifteen sections from "In the Kitchen" to "At the Store" and concluding with "At the Game," these vignettes about people from Clarence Birdseye to Albert Goodwill Spalding will give you a new appreciation of the familiar things of every day life. A perfect companion in our consumer oriented and brand-conscious society. (JF)

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Other titles of interest:

HD 31 .F537 1999
PETER DRUCKER: SHAPING THE MANAGERIAL MIND by John E. Flaherty

HD 57.7 .N44 1999
LESSONS FROM THE TOP: THE SEARCH FOR AMERICA'S BEST BUSINESS LEADERS by Thomas J. Neff and James M. Citrin

HD 9696 .A3 J367623 1999
SONY: THE PRIVATE LIFE by John Nathan

HD 9696.2 .U64 I254 1999
IBM REDUX: LOU GERSTNER AND THE BUSINESS TURNAROUND OF THE DECADE by Doug Garr

HD 9725 .F56 1999
IN PRAISE OF HARD INDUSTRIES: WHY MANUFACTURING, NOT THE INFORMATION ECONOMY, IS THE KEY TO FUTURE PROSPERITY by Eamonn Fingleton

HG 179 .S8346 1999
WEALTH HAPPENS ONE DAY AT A TIME: 365 DAYS TO A BRIGHTER FINANCIAL FUTURE by Brooke M. Stephens

HG 4910 .B276 1999
THE CRASH OF THE MILENNIUM:SURVIVING THE COMING INFLATIONARY DEPRESSIONby Ravi Batra

HG 4910 .K26 1999
DOW 100,000 FACT OR FICTION by Charles W. Kadlec

KF 750 .Z9 S68 1999
SMART GUIDE TO ESTATE PLANNING by Laura Spinale

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

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