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What's New in Business: Fall 1998
Particularly recommended by the business librarians are:

Periodical

Pittsburgh Prospects is a new bimonthly publication produced by the joint efforts of Timothy Parks, President and CEO of the Pittsburgh Regional Alliance, and Barbara McNees, Executive Director of the Greater Pittsburgh Chamber of Commerce. Published by Pittsburgh Magazine, its profiles of large and small companies that started, grew or moved to Southwestern Pennsylvania give testimony to the nurturing and flourishing nature of our local business environment. Articles on good management techniques practiced by Pittsburgh companies, changing trends in the local economy and key top executives give this premier magazine energy and promise.
Located at the Periodicals Desk. (DK)

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HE2751 .S7 1997
American Railroads (2nd ed.) by John F. Stover
Familiar names abound in the early pages of this captivating book - Cornelius Vanderbilt; John Edgar Thompson and his Pennsylvania Railroad; the Baltimore & Ohio; the Union Pacific, and even Henry Varnum Poor whose name is better known today as the latter half of Standard & Poor's. To read American Railroads is to understand the close link between the history of the United States and that of its railroad industry. Rapid construction of rail lines in the nineteenth century gave traders and settlers the means to push the frontier inexorably west: first to western Pennsylvania and New York, then to the old Northwest, the Louisiana Territory, and finally to the completion of a rail line across the continent with the driving of the Golden Spike. Once established these railroads supplanted less reliable riverboats as the dominant means of transporting goods, creating a trade economy and fundamentally altering American society. In American Railroads, historian John F. Stover compacts nearly two centuries of railroad history into one vivid and readable volume. He charts first the original boom in the 1820s and 30s, then the effects of the Civil War, the golden age of railroading that followed, and the decline that began in the 1930s as trucks and airplanes began to capture business from the rails. This second edition, an update of his 1961 classic, features new information on the renaissance of the railroad industry in the U.S. since its low point around 1970, bringing it up to the present, just before the recent and profitable sale of Conrail to CSX. Highly recommended for railroad buffs and anyone else who wishes to understand the history of a seminal American business. (JF)

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1998 Pennsylvania Abstract published by Pennsylvania State Data Center
This very useful publication functions almost as the same as the Statistical Abstract of the United States, except that it covers Pennsylvania only. All sections offer 1997 information, and certain subjects, such as civilian labor force, unemployment and employment, give a range from 1970 to 1997. Good features include corresponding figures and maps, and comparisons for the same subjects with the 49 other states. The statistics cover county, metropolitan and municipal levels. The 9 sections in the book are: Population, Housing, Births, Deaths, Marriages and Divorces; Commerce, Manufacturing, and Banking; Employment, and Income; Education, Grants and Libraries,; Social Services; State and Local Government Taxes; Law Enforcement, Crime and Correction; Agriculture, Natural Resources and Conservation; Communications, Utilities, Energy and Transportation; and Hospital Statistics. (LH) The book is located behind the Reference Desk (Blue Seal).

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HF5389 .S228 1998
Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy by Ann Marie Sabath
This is an excellent guide to making your way through many thorny business situations, such as how to set standards of dress for "casual days," conference call and speaker phone etiquette, cubicle protocol, e-mail correspondence pointers (no love notes!), how to handle yourself at business functions, and much more. Tips on doing business in foreign countries are included as well. Within the first five minutes this book was first seen at the reference desk, a patron who was looking for information on telephone protocol casually picked it up. She found it so useful that she wrote down the publishing information and immediately rushed off to the bookstore to buy her own copy! (NL)

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qHF5726 .B67 1998
Over 300 Successful Business Letters for All Occasions by Alan Bond is a very useful resource that includes sample letters of congratulations and appreciation, letters of inquiry, credit and collection letters, minutes, and letters of condolence. Each of the sixteen chapters concludes with a section of useful phrases or sentences that can be used to compose your own letter. Numerous examples of recommendation and resignation letters are here, which are often requested but difficult to find in most sources. (NL)

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HD1379 .K34 1998x
The Smart Home Buyer's Handbook by David Keating is subtitled "Everything you need to know about purchasing your home"- from financing to home design to choosing a neighborhood. Topics such as types of mortgages, what to look for in home construction, how to work with a broker, and negotiating, executing a purchase and sales agreement, and consummating the transaction are covered. Summary checklists are included. (NL)

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HF5415.1 .F72 1997
The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank
This book tackles the daunting question of which came first, popular culture, or the commercial media machine that seems to shape it? Born from the pages of Frank's doctoral dissertation, Conquest of Cool is a slick, but scholarly history of advertising in America, and business' "co-optation" of radical ideas into popular culture. By examining the changing nature of the advertising campaigns for such staple products as automobiles and soft drinks, Frank shows the reader "the story of hip's mutation from native language of the alienated to that of advertising." Perhaps surprisingly, Conquest of Cool presents the idea that this "co-optation" of counterculture by big business was neither adversarial, nor entirely parasitic. On the contrary, Frank argues that in some respects, corporate America had as much to give back to counterculture as it took. Published by the University of Chicago Press, this detailed analysis of the history of advertising in America is well written, painstakingly researched and referenced, and daringly different in its approach to the subject matter. (SP)

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HC106.8 .P345 1998
Plenty of Nothing: The Downsizing of the American Dream and the Case for Structural Keynesianism by Thomas I. Palley
The Wall Street Journal, Forbes, Fortune and Business Week have over the past few years provided a rosy picture of an expanding and bountiful American economy. This book provides another view, which shows how the economy has looked to the American working class. In clear language, backed by reliable statistics, the author explains how the balance of labor and capital has shifted over the last 20 years in favor of big business, inexorably shrinking the income and job security available to the majority of Americans, and greatly concentrating wealth and opportunity at the top. The answer, he argues, is a return to a strong government role in protecting wages and working conditions. There is a lot of economic theory in this book, but it is presented in a way that painlessly educates the reader to see beyond the glib pronouncements of the press. (RW)

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q HD1394 .R62 1997x
Landlording: A Handymanual For Scrupulous Landlords And Landladies
Who Do It Themselves
, 8th ed., by Leigh Robinson
This eighth edition (the first was published in 1975) is a nuts-and-bolts guide to aid the individual landlord. Written in a breezy style, it is filled with practical pointers on such topics as taking over as a new owner, getting new tenants, and managing the property. It reviews many of the decisions that must be madewhether to handle the details yourself, whether to rent furnished, whether to allow water beds, what kind of window covering should be used. It even includes a chapter on using a computer for record-keeping and another on participating in the Section 8 subsidized housing program. The author provides over 50 sample forms suitable for photocopying and using just as they appear. The book concludes with a list of sources and resources. (EMN)

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Other new titles in the Business Services Department include:

HG4963 .W35 1998x
The 100 Best Stocks to Own in America
by Gene Walden

HD30.5 .B4 1998
The World According to Peter Drucker by Jack Beatty

HG 179 .H595 1998
Retire Rich: the Baby Boomer's Guide to a Secure Future
by Bambi Holzer with Elaine Floyd

HG 4572 .W28 1998
The Wall Street Journal Guide to Who's Who and What's What on Wall Street by the editors of the Wall Street Journal

HD41 .C47 1998
Boards at Work: How Corporate Boards Create Competitive Advantage by Ram Charan

HG 4515.95 .K55 1998
Wall Street.com: Fat Cat Investing at the Click of a Mouse; How Andy Klein and the Internet Can Give Everyone a Seat on the Exchange
by Andrew D. Klein

HC240 .Z9 W45 1998
The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor by David S. Landes

HD 9993 .T694 H376 1998
Toy Wars : the Epic Struggle between G.I. Joe, Barbie, and the Companies That Make Them
by G. Wayne Miller

HD2746.55 .U5 W37 1998
Big Deal: the Battle for Control of America's Leading Corporations
by Bruce Wasserstein

qHF5415.1265 .C58 1998
State of the Net: the New Frontier
by Peter C. Clemente

HF 5415.33 .U6 S36 1998
The Overspent American: Upscaling, Downshifting, and the New Consumer
by Juliet B. Schor

HD9999 .R43 G556 1998
Cutting Edge: Gillette's Journey to Global Leadership
by Gordon McKibben

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

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