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What's New in Business: July 2000
Particularly recommended by the business librarians are:

HD 53 .L46 1999
WHEN SPARKS FLY: IGNITING CREATIVITY IN GROUPS by Dorothy Leonard and Walter Swap defines creativity as a process of developing and expressing novel ideas that are likely to be useful. Leonard and Swap view creativity as a group process which can be encouraged, enhanced, and enabled by managers, making any group more creative in spite of individual abilities. The creative process consists of five steps: (1) preparation-- relevant knowledge and experience, (2) an opportunity for innovation, (3) generating options, (4) incubation-- time out to think about the ideas that have been generated, and (5) convergence, or selecting options. The authors analyze these steps, including useful suggestions for managing them. Believing that creativity is stimulated by a diversity of perspectives, Leonard and Swap describe why and how such groups are designed. They also discuss how to encourage divergent thinking, how to choose the best options, and how to design a creative ecology -an atmosphere in which ideas flow and people want to be active and involved. (RS)

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HD 57.7 .A848 1999
SHAKESPEARE IN CHARGE: THE BARD'S GUIDE TO LEADING AND SUCCEEDING ON THE BUSINESS STAGE by Norman Augustine and Kenneth Adelman takes a fresh look at the plays of William Shakespeare and how the lessons they teach can be applied to the business arena. "The Bard boom has hit the board room," write the authors in their prologue, pointing out that Shakespeare's deep explorations into the motivations of his characters can enhance a manager's understanding of one's staff. Tackling the entire Shakespeare canon would have been a monumental task, but instead Augustine and Adelman adroitly limit themselves to five of the Bard's famous works. Not surprisingly, the book is written in five acts, with each act covering a different play: Henry V to explore the concept of leadership, The Taming of the Shrew for handling change, Julius Caesar on goal-setting, The Merchant of Venice on risk-taking, and Hamlet for crisis management. The authors are quick to point out that readers need not be literary scholars to enjoy Shakespeare in Charge. On the contrary, Augustine and Adelman write that their "aim is to open up Shakespeare's wisdom for the business reader." Indeed the book's five acts are written with an engaging style that invites discussion. Its epilogue offers a view of the Bard that reaches beyond the board room and into everyday life. (SP)

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HF 5548.32 .F56 2000x
ENTERPRISE E-COMMERCE: THE SOFTWARE COMPONENT BREAKTHROUGH FOR BUSINESS-TO-BUSINESS COMMERCE by Peter Fingar, Harsha Kumar & Tarun Sharma is an excellent resource for executives who sense the imperative to take their B2B enterprises to the web but who remain unsure about the business practices, models and technologies necessary to excel. The goal of the authors is to provide a work that gives executives the "vocabulary, concepts and notions need to formulate an [e-]business strategy;" while giving technology officers both a broader understanding of the business issues involved and a clear understanding of the technological needs of enterprise e-commerce. The authors suggest everyone read the first two introductory chapters and then pick and choose from the rest according to their specific needs. The chapters are well structured to make that possible. An extensive bibliography and other useful information sources are appended. (JF)

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HF5547.2 .E37 2000
ORGANIZE YOUR HOME OFFICE! SIMPLE ROUTINES FOR SETTING UP AN OFFICE AT HOME by Ronni Eisenberg tells you what you need to know to create and organize an efficient work space at home. An introductory chapter lays out the pros and cons of working from home. A great deal of self-discipline is needed for this type of business to succeed. The book is divided into sections covering topics such as: how to purchase the equipment you'll need; how to manage your time; how to set up an efficient filing system; advice for dealing with isolation, and tips for working from home when you have children. Many helpful suggestions are offered for managing telephone calls and e-mail messages in an efficient manner. Each topic is addressed with bulleted lists in an easy-to-read format and key points are summarized in a special section, "Home Office Cheat Sheet" at the end of the book. This book is highly recommended for anyone who is thinking of setting up a home office as well as for those who know they need help with their existing arrangements. (NL)

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HF 5811 .T9 2000
TWENTY ADS THAT SHOOK THE WORLD. THE CENTURY'S MOST GROUNDBREAKING ADVERTISING AND HOW IT CHANGED US ALL by James Twitchell reflects on ads that have become the lingua franc of our times. PT Barnum was the prince of humbug and Claude Hopkins suggested magic when he advertised Pepsodent toothpaste. Listerine, named after Joseph Lister the scientist who discovered surgical antiseptics, was promoted as the solution to halitosis, something never before considered a serious problem in society. DeBeers Diamonds institutionalized a ritual. Coca Cola wanting to make its product a cold-weather beverage colonized Christmas by rewarding Santa for his generous annual mission with a refreshing Coke. The Volkswagen Beetle co-opted cool. The Marlboro Man created a brand of independence and the Hathaway Man elegance and quality. Advertisers know if you cannot change the product, you can change what it means. Absolut Vodka is vodka. But the suggestion of its purity evokes a perfect vodka. Each essay on a pioneering ad is accompanied by the illustration or photo that confirms the brilliance of the ad's successful campaign. (DK)

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FROM THE NEWSSTAND:An occasional feature highlighting interesting new business periodicals we think are especially engaging.

ECompany Now, www.ecompany.com, monthly, the sister publication of Fortune Magazine, reports in a witty, breezy fashion on the business acumen of different dotcoms. Profiles of traditional companies that have successfully transitioned to the web are highlights. [Periodicals section] (DK)

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Other titles of interest:

HD 30.28 .H474 1999
BUSINESS PLANS MADE EASY: IT'S NOT AS HARD AS YOU THINK by Mark Hendricks

HD 31 .W432 2000
"GOOD ENOUGH' ISN'T ENOUGH: NINE CHALLENGES FOR COMPANIES THAT CHOOSE TO BE GREAT by Alan Weiss

HD 58.6 .P65 2000
TURNING NO INTO YES: SIX STEPS TO SOLVING YOUR FINANCIAL PROBLEMS (SO YOU CAN STOP WORRYING) by Stephen M. Pollan and Mark Levine

HD 70 .U5 G33 2000
THE CAPITALIST PHILOSOPHERS; THE GENIUSES OF MODERN BUSINESS--THEIR LIVES, TIMES, AND IDEAS by Andrea Gabor

HD 9349 .S634 C674 2000x
FOR GOD, COUNTRY, AND COCA-COLA THE DEFINITIVE HISTORY OF THE GREAT AMERICAN SOFT DRINK AND THE COMPANY THAT MAKES IT, 2nd. ed. by Mark Pendergrast

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

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