ask a librarian
Carnegie Library of Pittsburgh Home
email or phone 412-622-3114
Find It Here
About the Library
Don't Miss this
Discover More
The Catalog
Resources
Special sites
Services
Search this web site:

What's New in Business: May 2000
Particularly recommended by the business librarians are:

HD 69 .T54 J37 1999
TAKE BACK YOUR TIME: HOW TO REGAIN CONTROL OF WORK, INFORMATION AND TECHNOLOGY by Jan Jasper is another in a long list of time management books. This time, however, the author encourages a broader approach than just giving techniques-although she does that as well. She advises stepping back and looking at one's current life style, before tackling desks and closets. Set priorities, understand how you are functioning (probably doing the easiest thing, not necessarily the thing you really want to do), and learn how to say no and get control of your time. She debunks old maxims -for example, "Handle each piece of paper only once." When you find yourself surrounded by articles to read or a cluttered desk, recognize that you're just subjecting yourself to feelings of guilt and that you aren't using most of what has accumulated anyway. That will give you the courage to weed out the unused and start anew. She also addresses newer topics such as travel tactics, using computer software effectively to manage your records, and the special challenges of a home office. (EMN)

  Return to the top


HF6161 .M53 M36 1999
GOT MILK: THE BOOK by Jeff Manning tells the story behind the success of the "Got Milk" ad campaign, which has become part of America's pop culture and vernacular. In the 1980s and early 1990s, milk consumption was dropping dramatically while the demand for bottled water, health drinks such as Gatorade, and soft drinks was steadily increasing. A unique ad campaign was designed to reach everyone who didn't hate milk and consumed it at least a few times a week. Instead of extolling the nutritional benefits of milk, the campaign focused on milk deprivation and how distressing it is to run out of it when you are all set to eat a bowl of cereal, a peanut butter and jelly sandwich, or freshly-baked chocolate chip cookies. These are the times when only milk will do. The heart of this book is an examination of the ongoing creative process that has resulted in one of the longest-running and most successful print and television campaigns in history. The key to its success is a humorous approach born out of a basic human truth - running out of milk is a pain! According to the author, "Got Milk" changed the world of advertising. It proved, perhaps more convincingly than any other campaign, that advertising can be intelligent, funny and effective, and that products, even ancient products like milk, can be resurrected with smart, creative advertising. (NL)

  Return to the top


q HG 4633 .T36 1999
THE ART OF THE MARKET: TWO CENTURIES OF AMERICAN BUSINESS AS SEEN THROUGH ITS STOCK CERTIFICATES by Bob Tamarkin and Les Krantz, is a grand tableau of beautifully engraved American stock certificates. The authors portray the growth of American business as seen through a panorama of stock certificates. Along the way, one learns interesting tidbits. A hundred years ago, instead of annual reports, stock certificates were used to render a company's image to its shareholders. Unlike other collectibles like stamps or coins which are most prized at the moment of issuance, stock certificates are more valued by collectors if purchased by a shareholder than if never purchased at all. Scripophily, the collecting of cancelled stocks and bonds, sounds like an archaic term, but was relatively recently coined in a contest sponsored by the Financial Times of London in 1976. Different artistic symbols such as gods and goddesses and the eagle reappear in the vignettes (pictures) on certificates. Engravers of certificates known for their more celebrated exploits include Paul Revere and Winslow Homer. Annotations found under each interesting certificate are often full of amazing or poignant facts. For example, underneath the stock certificate of The Edison Phonograph Works of 1880 is a list of some of Edison's 1000 patented inventions including the stock ticker, light bulb, phonograph, storage battery and film projector. A description of the Buick Oil Co. reveals that David Buick had earlier invented the process for fusing porcelain onto cast iron that led to the modern bathroom. He then developed an automobile and merged his company with the Flint Wagon Works that failed. He sold his auto business to William Durant who made the Buick car the very foundation of General Motors. His last business, the Buick Oil Co. also failed. When he died he was working as a clerk in a Detroit trade school.

There are many examples of charming certificates. After World War II, the U.S. sent "Thank You" certificates to Americans who bought U.S. government bonds to support the war effort. These certificates featured colorful Disney characters in the 1940's. The Stock Certificate of Ringling Bros.-Barnum & Bailey Combined Shows Inc, in 1970 is a splash of vibrant colors depicting a circus caravan with its menagerie and entertainers. The particular certificate represented only one share but is an unforgettable picture of "The Greatest Show on Earth." This book is a visual delight and a fascinating account of how stock certificates played a role in fueling our growing economy. (DK)

  Return to the top


Other titles of interest:

HD57.7 .K679 1999
ENCOURAGING THE HEART: A LEADER'S GUIDE TO REWARDING AND RECOGNIZING OTHERS by James M. Kouzes and Barry Z. Posner

HD58.8 .K458 1999
THE COMPLEXITY ADVANTAGE: HOW THE SCIENCE OF COMPLEXITY CAN HELP YOUR BUSINESS ACHIEVE PEAK PERFORMANCE by Susanne Kelly and Mary Ann Allison.

HD58.82 .D36 1999
THE DANCE OF CHANGE: THE CHALLENGES TO SUSTAINING MOMENTUM IN LEARNING ORGANIZATIONS by Peter Senge et al.

HD1379 .K52 1999
BUYING AND SELLING A HOME, 6TH ED. by the staff of Kiplinger's personal finance magazine.

HF5548.325 .U6 D4 1999
E-SHOCK, THE ELECTRONIC SHOPPING REVOLUTION: STRATEGIES FOR RETAILERS AND MANUFACTURERS by Michael De Kare-Silver.

HG4515.95 .B763 1999 GETTING STARTED IN ON-LINE INVESTING by David L. Brown

HG4530.B633 1999
COMMON SENSE ON MUTUAL FUNDS: NEW IMPERATIVES FOR THE INTELLIGENT INVESTOR by John C. Bogle.

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

  Return to the top

 Return to "Book on Business"