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What's New in Business: November 2000
Particularly recommended by the business librarians are:

HD 4905 .C58 2000
THE WORKING LIFE: THE PROMISE AND BETRAYAL OF MODERN WORK by Joanne B. Ciulla. (Times Books, 2000)
In the middle of your work day, do you ever look around and ask yourself, "What am I doing here?" Here is a book that will answer that question, historically for millions of workers beginning in Aristotle's time, and perhaps specifically for yourself in the 21st century. The author, a philosopher who has also been a waitress, explains in graceful prose how the nature of work has changed over time - from backbreaking toil to artisan's craft to assembly lines to knowledge workers. But she concentrates on people's feelings about their work - what factors go into choosing one's occupation, what roles religion and culture have played in shaping our attitudes, how increasingly powerful corporations have used management techniques to increase the significance of work in our lives. Particularly valuable is a concise summary of the history of human resource management in the United States, from the point of view of those being managed. Work today, for better or for worse, is the central activity for most Americans. This book helps us put it in perspective, by considering its place in relation to necessity, morality, freedom, time, leisure and fairness. The discussion is enriched with apt and far-ranging references: Aesop's fables, Martin Luther, Robinson Crusoe, Horatio Alger, the slave trade that persists today, the 7th deadly sin (sloth), and Dilbert. With learning and wit, Professor Ciulla addresses the issue: "Why should we plant when there are so many mongomongo nuts in the world?" (RW)

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HD 6053 .E85 2000
PLAY LIKE A MAN, WIN LIKE A WOMAN: WHAT MEN KNOW ABOUT SUCCESS THAT WOMEN NEED TO LEARN by Gail Evans (Broadway Books, 2000)
There are more women in the business world than ever before, but significantly fewer women than men ever make it to CEO, particularly in large companies. The author, a vice-president at CNN, asserts that this stubborn inequality persists because business is essentially a game, one whose rules men have written, and whose skills men have grown up learning. Women will not be able to thrive in this environment until they know how to play, and can engage in work as a competitive sport. Through a series of stories, Evans acts as a coach, explaining the rules, along with exhortations to be assertive, play to win, project a powerful image, take risks, follow the team leader, and love the game. She discusses how to "enter and exit the game"- how to be sensible in taking or leaving a job. But she ends the book with two of her own rules: be a woman, and be yourself. Here are some valuable and empowering insights for women struggling to move upward in the corporate world. This book can also help managers understand the differences in behaviors and attitudes between their male and female employees. Play ball! (RS)

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HG 4529.5 .C37 2000
EIGHT STEPS TO SEVEN FIGURES: The Investment Strategies of Everyday Millionaires and How You Can Become One by Charles B. Carlson (Currency/Doubleday, 2000), CFA, does not advocate get-rich-quick schemes--the time frame discussed is twenty or thirty years. Instead of profiling famous individual investors like Warren Buffet, Carlson has surveyed 170 successful "regular people" who have become millionaires. He pulls out the common threads of their financial experiences and refines them into eight basic steps, beginning with the command, "Start investing now!" Here are his recommendations: establish a goal; stick with stocks and/or stock mutual funds; swing for singles, not home runs; invest every month, no matter now little; buy to hold; take what Uncle Sam gives you; and limit potential shocks to your finances. Carlson devotes a chapter to each step, supported by profiles of his model investors, including their mistakes. (Note that they still became millionaires!) Even though many of his examples earned good salaries and had access to 401(k) plans, the advice still holds for those who do not. Carlson accepts no excuses; if you think that you can't start an investment program right now, he has an answer to all likely stories. (EMN)

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FROM THE NEWSSTAND: An occasional feature highlighting interesting new business periodicals we think are especially engaging.

The Industry Standard, www.thestandard.com, is a weekly publication reporting on the explosion of dot-coms trying to meet the needs of today's wired society. From transformed B-to-B's at risk with dwindling revenues to web appliances that fit comfortably between the blender and microwave, this magazine offers a window into the fascinating and frenzied activity of business via the Net. A unique feature is the weekly Internet Economy Index that rates the Net's business momentum based on a set of Internet indicators. The Industry Standard offers free e-mail newsletters including "Net Persuasion," a report on marketing trends on the Internet.
Publisher: Steven Thompson (DK)

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Other new titles recently arrived in the department:

HD 58.8 .M463 2000x
ABSOLUTELY FABULOUS ORGANIZATIONAL CHANGE: STRATEGIES FOR SUCCESS FROM AMERICA'S BEST-RUN COMPANIES by Michael Mercer

HD 62.6 .T93 2000
CREATING CARING & CAPABLE BOARDS: RECLAIMING THE PASSION FOR ACTIVE TRUSTEESHIP by Katherine Tyler Scott

HD 2333 .A75 2000
THE HOME OFFICE AND SMALL BUSINESS ANSWER BOOK: SOLUTIONS TO THE MOST FREQUENTLY ASKED QUESTIONS ABOUT STARTING AND RUNNING YOUR BUSINESS by Janet Attard

HF 5438 .B266 2000
SELLING IS A TEAM SPORT: TURN YOUR WHOLE ORGANIZATION INTO A LIVING, BREATHING, SELLING MACHINE by Eric Baron

HG 4529.5 .S94 2000
PIONEERING PORTFOLIO MANAGEMENT: AN UNCONVENTIONAL APPROACH TO INSTITUTIONAL INVESTMENT by David F. Swensen

TX911.3.M27 S6983 2000
HOW TO OPEN AND OPERATE A BED & BREAKFAST by Jan Stankus

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

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