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What's New in Business: Spring 1999
Particularly recommended by the business librarians are:

rqHB 95 .I48 1999 (INTíL)
1999 INDEX OF ECONOMIC FREEDOM by Bryan T. Johnson, Kim R. Holmes & Melanie Kirkpatrick is an annual publication from the Heritage Foundation and the Wall Street Journal, and provides extensive rankings for 161 countries in ten different economic categories. The index delivers just what its title suggests, a comprehensive look at each countryís degree of economic freedom in a number of given categories, and an overall rating for each one for 1999 and two years previous where applicable. The ten categories ranked are Trade Policy, Taxation, Government Intervention in the Economy, Monetary Policy, Capital Flows and Foreign Investment, Banking, Wage and Price Controls, Property Rights, Regulation, and Black Market. Countries are then ranked by their overall scores into one of four designations: Free (1.00 to 1.99), Mostly Free (2.00 to 2.99), Mostly Unfree (3.00 to 3.99), and Repressed (4.00 to 5.00). Each country receives its own two page entry, but handy charts dividing the world into geographic regions are also provided for quick reference. The 1999 Index of Economic Freedom will prove a vital resource for importers, exporters, and others interested in the study of international commerce and economic policy. (SP)

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HD 38.2 .D645 1998
THE EXECUTIVE MYSTIC: PSYCHIC POWER TOOLS FOR SUCCESS by Barrie Dolnick will open your eyes to startling new ways to empower your working self. Taking cues from new-age methods which actually stem from very old-age Indian, Native American, Chinese, Scandinavian, and other beliefs, the author prescribes hundreds of intriguing practices that will certainly surprise your colleagues. Hereís a sample: consulting runes, playing tapes of drumming sounds, chanting mantras, burning wild sage ("if youíre worried about doing this during office hours, try it after work"), discovering your power animal, wearing amulets and mirrors, making charm bags, breathing deeply and then screaming or moaning, spreading herbs before a meeting, and setting fire to coded messages. Ms. Dolnick manages to give this offbeat advice in such a clear, direct and convincing way that you might find yourself soon hunting down the perfect crystal. You never know when a little psychic power could come in handy. (RW)

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rHD 31 .H44 1998 (reference desk- a circulating copy is also available)
The ESSENTIAL MANAGERíS MANUAL is not the typical management textbook; authors Robert Heller and Tim Hindle (both are well known business writers and consultants) have created something quite different. Instead of a dry text on management theory, the Essential Managerís Manual is really the ultimate desk reference for managers. This visually stunning book (from Dorling-Kindersley publishers) make it possible for you to find solutions or learn something new simply by scanning the illustrations, but donít skip the excellent advice offered in the text. The authors have divided the book into twelve sections, each focused on an area where management skills are crucial. From clear communication and successful delegation, to time management, decision making, motivation, coping with change and reducing stress for yourself and your employees, this book covers it all in concise format that will amply reward even a few minutes of browsing. Especially noteworthy is the section on managing effective presentations. Covering everything from initial setup to the minute details of the body language of successful presenters; this section could stand alone as a guide for shining in sales presentations, during meetings, at trade shows, conferences, etc. Whether you manage people, projects, both, or simply want to know more about how things can get done in an efficient workplace, the Essential Managerís Manual is highly recommended. (JF)

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HD 42 .P67 1998
WORKING ANGER: PREVENTING AND RESOLVING CONFLICT ON THE JOB by Ronald T. Potter-Efron discusses many examples of workplace conflict. Although too many disagreements can destroy morale, conflict can create a more positive environment and improve work performance if it is limited and resolved in a productive and structured manner. Employees can achieve this by striving towards three goals: preventing useless disputes, reducing the number of arguments, and resolving conflicts when they occur. Preventing useless conflict must begin at both the organizational and individual levels. Employees need to understand trouble signs and characteristics of damaging conflict as well as how individual employees affect each other. People also have to know how to stay safe and de-escalate conflict if confronted by a hostile or violent co-worker or boss. While most of the book is written for anyone interested in interpersonal relations, the next-to-last chapter focuses on the chronically angry person, who needs to understand what his or her problem is, how it affects others, and how to control it. (RS)

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HD 58.85.G46 1999
In SYNERGY AND OTHER LIES, Harold Geneen, former chairman of ITT, attacks everything from the "downsizing" trend to "merger mania" with the zeal that makes for an appealing read. Regarded as the father of the conglomerate, Geneen had tremendous success in buying other companies and integrating them into the fold. Conglomerates are widely considered something of an unwieldy dinosaur by much of todayís business community. To counter this view Geneen demonstrates why the conglomerate is still a vital business entity. He gives examples of how shared management and the trading of ideas and expertise between different companies within a conglomerate can benefit both the individual company and the corporation as a whole. He argues that creating cohesion from disparate elements is the key to a successful conglomerate-this in itself being the fullest realization of synergy-a buzzword widely derided by the author. Much of the bookís philosophy is predicated on common sense and an aversion to the latest management trends. The overt message of Synergy and Other Lies is that there is no substitute for hard work, independence and risk taking. (AM)

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qHD 1387 .V45 1998
FUNDAMENTALS OF REAL ESTATE APPRAISAL, 7TH edition, by William L. Ventolo, Jr., and Martha R. Williams contains an overview of the appraisal profession and its licensing and certification requirements. Other topics discussed in detail include forms of property ownership, collection of data for sales comparison, site valuation, replacement and depreciation costs, appraisal math and statistics, and more. Each chapter begins with a summary of the topic under discussion and concludes with exercises and achievement examinations. The appendix lists uniform standards of professional appraisal practice, a glossary of terms, and an answer key to the questions and exercises at the end of each chapter. This book provides an excellent introduction to the topic and clearly explains each concept. The workbook-style format will be helpful to both beginners and established professionals alike. (NL)

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HD 9200 .U54 H473 1999
THE EMPERORS OF CHOCOLATE: INSIDE THE SECRET WORLD OF HERSHEY AND MARS by Joel Glenn Brenner is a sweet treat for a chocoholic. But even if you donít need a daily dose of chocolate, this history of the chocolate candy business will capture your attention. Joel Glenn Brenner delves into the empires of Hershey and Mars with such depth that it took more than 8 years to write this fascinating tale. She describes a world of privacy and closely guarded secrets which all began with the founders of the these two companies: Milton S. Hershey and Forrest Mars. While it is predicted that these two companies will eventually hold 90% of the candy business they had very meager beginnings. Both Hershey and Mars came from troubled and poor families, but each man believed in their dream, products, and capabilities and followed their entrepreneurial spirit. Each became a huge business success with very distinct management styles and goals that were not to be questioned. Originally the two companies were allies, but as each grew they became more fiercely competitive to gain control of the industry market. Details of espionage, takeovers and buyouts abound. In keeping with Hersheyís dreams to create a utopian working community, the company was directed toward a philanthropic outcome and is controlled by a charitable trust that funds an orphanage. Meanwhile the Mars company is one of the largest privately owned family businesses in existence and the Mars family has remained within the top 15 on the list of the worldís wealthiest people. This book is deliciously filled with controversy, secrecy, and intriguing personalities (all the makings of headline news) and it certainly mentions the "tasty characters" that are near and dear to anyone with a sweet-tooth. (KLMS)

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HD 9576 .S33 B76 1999
OIL, GOD, AND GOLD: THE STORY OF ARAMCO AND THE SAUDI KINGS, by Anthony Cave Brown is a compelling piece of historical scholarship that reads like the script from a Hollywood spy thriller. In the wake of World War I, many eyes turned covetously to the Middle East and its rich stores of oil and minerals. History has told us that of the many powers vying for control of this region, the United States emerged victorious, developing a binding relationship with the nation that would become Saudi Arabia, and laying claim to the vast oil fields that would feed its burgeoning economy. Oil, God, and Gold reveals the stunning web of covert deals that lead to the U.S. presence in the region, including business and political deals that involved everyone from Franklin Roosevelt to Aristotle Onassis. Mr. Brown has melded excellent writing and extensive research to reveal the fascinating secret world of business and political machinations that created Aramco, and brought Saudi Arabia onto the international scene. (SP)

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HG 3755 .S746 1999
WHAT EVERY CREDIT CARD USER NEEDS TO KNOW: HOW TO PROTECT YOURSELF AND YOUR MONEY by Howard Strong explains what your credit card rights really are and how to protect yourself legally from credit card companies and merchants who do not deliver what you pay for. His pet peeves include debit cards, which he refers to as "financial death cards", using home equity loans to pay off credit card debt, pre-approved credit card offers, and giving out your credit card number on the Internet. The focus of the book is on how to handle disputes with a credit card company. Mr. Strong instructs readers to handle all disputes in writing, with letters to be typed (not hand-written) and sent by certified mail, return receipt requested, to the special billing error address found on each monthly statement. A complete file of all correspondence should be kept. Examples of complaint letters, stop-payment letters, and "anti-run- around" letters are provided. If you are unable to resolve your dispute by conventional methods, it may be necessary to sue the credit card company. If you win, federal law requires that the credit card company pay your lawyer. A helpful resource section at the end of the book provides suggestions for finding low-fee, low-rate cards, a list of books and periodicals dealing with credit card and privacy issues, and consumer action groups. (NL)

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Three books for informed investing

HG 4028 .B2 G72 1998
THE INTERPRETATION OF FINANCIAL STATEMENTS by Benjamin Graham and Spencer B. Meredith.

HG 4515.3. T44 1998
THE MATH BEHIND WALL STREET: HOW THE MARKET WORKS AND HOW TO MAKE IT WORK FOR YOU by Nicholas Teebagy.

HG 4529 .K54 1998x
GETTING STARTED IN SECURITY ANALYSIS by Peter J. Klein.

In a recent television advertisement, legendary investment guru Peter Lynch comments that "investing without doing research is not investing, itís gambling." Lynch is advertising mutual funds, but if you like the idea of doing your own research and picking your own stocks, several newly issued books can help. Chief among these is the reissue of the classic The Interpretation of Financial Statements by Benjamin Graham and Spencer B. Meredith. This book outlines how to take a companyís annual report or other financial information and actually make sense of it. Chapter by chapter you learn what details the balance sheets and other documents offer and how to interpret past results to project potential future performance. Be aware that this book is not a "page turner;" short and well written but also complex, it will reward your persistence in reading with a real comprehension of how to assess the value of an investment. An excellent glossary of financial terms is also included. Two other recent books serve as excellent adjuncts to Grahamís book. The first is The Math Behind Wall Street by Nicholas Teebagy. If you are comfortable with number crunching but arenít sure just how to crunch the numbers found in financial statements, this book walks you through it. Then youíll be ready for Getting Started in Security Analysis by Peter J. Klein. This thoroughly updated book covers all the latest information on accounting standards, the impact of national and global economic conditions on security prices, and the various modes of analysis that can be applied to companies, their stocks, and the stock market as a whole. If you adopt the principles outlined in these books you may well become the most informed investor in town. (JF)

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HG 4930.5 .E53 1999
GOLDMAN SACHS: THE CULTURE OF SUCCESS by Lisa Endlich tells the history of this company which began as a little-known family business in 1869 and is now perhaps the best-known investment bank in the world. The author, a former Goldman Sachs vice president, draws upon her insider experience to portray the people, events and values that have played a role in the development of this dominant participant in the financial world. She begins with the firmís consideration of going public which was first seriously considered in 1986 and is still an issue today. She then details the firmís beginnings under the leadership of Marcus Goldman in 1869. In 1882 Marcus invited his son-in-law Sam Sachs to join him; Marcus Goldman & Co. became M. Goldman and Sachs. In 1885, the firm took on its present name Goldman Sachs & Co. Sidney Weinberg, who was hired to assist the janitor in 1907, later went on to run the firm as senior partner for thirty-nine years (1930-1969). Both of Weinbergís sons subsequently became partners in the firm. Members of these three families were major players in the Goldman Sachs chronicle that Lisa Endlich covers in a most accessible manner. As for timeliness, the book concludes in January 1999 (not bad for a book published in 1999!) with the issue of the companyís going public still unresolved. This fascinating story is well told, with many details (such as the farewell of partner Robert Rubin who left to join the Clinton administration) that make the events and the people come alive. (EMN)

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KF 6760 .Z9 K643 1999
SAVE A FORTUNE ON YOUR HOMEOWNERS PROPERTY TAX! by Harry Koenig and Bob Lafay is a timely guide for any homeowner, especially one facing a property tax appeal. According to the authors, in about 60% of American households there is sufficient evidence to warrant a tax reduction, and of those who appeal more than half are successful in having their assessment reduced. Their eight-step method to challenge your homeowner's property tax begins with knowing why and when you should appeal your assessed value, understanding how your property tax is levied and determining the value of your property. The authors show how to adjust the value of your property, and research, prepare and present your tax appeal. Although some of their suggestions seem to be simply common sense (for example, check all computations for arithmetic errors), their step-by-step method is both factual and comprehensive. In addition to a glossary and index, the book contains checklists, residential market data and equity analysis forms, several examples of successful property tax appeals and an appendix of useful Internet resources. (NW)


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Reference - Blue Seal

THE POWER OF PITTSBURGH is published by the Greater Pittsburgh Chamber of Commerce, in cooperation with the Pittsburgh Regional Alliance and Pennís Southwest Association, and is the second Chamber publication to bear this name. This publication describes the Chamberís many valuable programs and services that could benefit businesses in the area. It profiles major business-creating organizations including the Pittsburgh Regional Alliance (the coalition of 6 organizations whose efforts target local economic growth and vitality). A special feature is Pennís Southwest Associationís new compendium of business facts and resources that would inspire a business to relocate to Southwestern Pennsylvania: the ripe business climate, the presence of key international foreign-base businesses operating major concerns in the area, a profile of the strong work ethic inherent in the local work force, favorable wage and utility rates, the availability of major transportation arteries, a high quality of life in the region and basic issues in establishing a business in the area. The Chamberís membership directory provides the name, address, phone, fax, often E-mail or web address, year the business was established, number of employees, top executive and a good summary of the line of each business. The Chamberís web site (http://www.pittsburghchamber.com) has a list of its members searchable by name and business activity. (DK)

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NEW PERIODICALS FOR YOUR PERUSAL

THE INFORMATION ADVISOR. ANALYSIS, ADVICE AND STRATEGY FOR THE KNOWLEDGE PROFESSIONAL, a monthly newsletter published by FIND/SVP, evaluates the retrieval of selected information, e.g., searching e-journals (electronic equivalents to print journals or "born-on-the-Web" publications). Popular business trends are discussed. Interesting web site recommendations are an added feature. For a sample issue online, check out http://www.findsvp.com/infoad/infoadvisor.html. (DK)

STANDARD & POOR'S EMERGING & SPECIAL SITUATIONS, a twice a month newsletter, focuses on IPOs, small caps, and the mid-cap 400 stock sectors. This financial source is designed for the aggressive investor who seeks" maximum capital gains through equity investments in emerging growth companies and new issues." Detailed analyses on selected "buy" stocks, "short-term buy" stocks and stocks to "avoid" comprise the heart of the publication. A list of recent IPO filings and completed offerings and S&P upgrades and downgrades of earlier opinions are included. A "special situation" defined by S&P is a "stock which possesses certain unique characteristics or which may benefit from an announced or pending event, apart from general industry, economic or security market conditions." (DK)

YOUNG MONEY. TEENS EARN IT, INVEST IT, SPEND IT!
This monthly magazine gives interesting advice on starting innovative businesses for teenagers, demystifies the stock market, offers guides on hot jobs for the next century and provides good consumer tips on popular products. Both adults and teenagers could benefit from the clear information presented in this magazine. Be sure to visit Young Moneyís web site at www.youngmoney.com for a preview of this great new magazine. (DK)

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Some other new books that may be of interest:

r HA214 .E94 1999
REGIONAL MARKETS: THE DEMOGRAPHICS OF GROWTH AND DECLINE
VOL. 1: POPULATION
VOL. 2: HOUSEHOLDS
by Thomas Exter

HC179 .I55 S53 1999
INFORMATION RULES: A STRATEGIC GUIDE TO THE NETWORK ECONOMY by Carl Shapiro and Hal R. Varian

HD30.37 .J83 1999
HYPERWARS: 11 STRATEGIES FOR SURVIVAL AND PROFIT IN THE ERA OF ONLINE BUSINESS by Bruce Judson

HD30.37 .M3683 1999x
NET FUTURE: THE 7 CYBERTRENDS THAT WILL DRIVE YOUR BUSINESS, CREATE NEW WEALTH, AND DEFINE YOUR FUTURE by Chuck Martin

HD31 .T689 1999
THE POWER OF SIMPLICITY: A MANAGEMENT GUIDE TO CUTTING THROUGH THE NONSENSE AND DOING THINGS RIGHT by Jack Trout and Steve Rivkin

HD38.7 .S48 1999
THE WAR ROOM GUIDE TO COMPETITIVE INTELLIGENCE
by Steven M. Shaker and Mark P. Gembicki

HD53 .S74 1999x
INTELLECTUAL CAPITAL: THE NEW WEALTH OF ORGANIZATIONS by Thomas A. Stewart

q HD9161 .U53 A385 1999
WHEELS OF FORTUNE: THE STORY OF RUBBER IN AKRON by Steve Love and David Giffels

HD9696 .A3 J36176 1999
WE WERE BURNING: JAPANESE ENTREPRENEURS AND THE FORGING OF THE ELECTRONIC AGE by Bob Johnstone

HD9696 .C64 A8657 1999
INFINITE LOOP: HOW APPLE, THE WORLDíS MOST INSANELY GREAT COMPUTER COMPANY, WENT INSANE by Michael S. Malone

HD9696.2 .U64 D45 1999
DIRECT FROM DELL: STRATEGIES THAT REVOLUTIONIZED AN INDUSTRY by Michael Dell

HD9999 .D624 H657 1999
INSIDE HOME DEPOT: HOW ONE COMPANY REVOLUTIONIZED AN INDUSTRY THROUGH THE RELENTLESS PURSUIT OF GROWTH by Chris Roush

HF5438.25 .W2864 1999
WHY PEOPLE DONíT BUY THINGS: 5 PROVEN STEPS TO CONNECT WITH YOUR CUSTOMERS AND DRAMATICALLY INCREASE YOUR SALES by Harry Washburn and Kim Wallace

HF5548.8 .G53 1999
ANGELS IN THE WORKPLACE: STORIES AND INSPIRATIONS FOR CREATING A NEW WORLD OF WORK by Melissa Giovagnoli

HF5549.5 .R44 H28 1999
FINDING AND KEEPING GREAT EMPLOYEES by Jim Harris and Joan Brannick

HG179 .B375 1999
WHY SMART PEOPLE MAKE BIG MONEY MISTAKES- AND HOW TO CORRECT THEM: LESSONS FROM THE NEW SCIENCE OF BEHAVIORAL ECONOMICS by Gary Belsky and Thomas Gilovich

HG179 .E727 1999
ERNST & YOUNGíS FINANCIAL PLANNING FOR WOMEN: A WOMANíS GUIDE TO MONEY FOR ALL OF LIFEíS MAJOR EVENTS by Di Re, Elda, et al.

HG179 .R5154 1999
PROTECT YOUR PARENTS AND THEIR FINANCIAL HEALTH: TALK WITH THEM BEFORE ITíS TOO LATE by Susan C. Richards

HG4501 .W345 1999
WALL STREETíS PICKS FOR 1999 by Kirk Kazanjian

HG4530 .E93 1999
EARN MORE (SLEEP BETTER): THE INDEX FUND SOLUTION: A STEP-BY- STEP INVESTORíS GUIDE by Richard E. Evans and Burton G. Malkiel

HG4930 .K393 1999
NEW YORK INSTITUTE OF FINANCE GUIDE TO MUTUAL FUNDS, 1999 ED. by Kirk Kazanijan

HG4936 .O35 1999
BEATING THE DOW WITH BONDS: A HIGH-RETURN, LOW-RISK STRATEGY FOR OUTPERFORMING THE PROS EVEN WHEN STOCKS GO SOUTH

KF3471 .Z9 S23 1999
GETTING FIRED: WHAT TO DO IF YOUíRE FIRED, DOWNSIZED, LAID OFF, RESTRUCTURED, DISCHARGED, TERMINATED, OR FORCED TO RESIGN by Steven Mitchell Sack

rq Z286 .N46 S77 1998x
CREATIVE NEWSLETTERS AND ANNUAL REPORTS: DESIGNING INFORMATION by Rita Street and Roberta Street

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

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