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What's New in Business: Summer 1999
Particularly recommended by the business librarians are:

HD31 .P394 1999
THE NEW PIONEERS: THE MEN AND WOMEN WHO ARE TRANSFORMING THE WORKPLACE AND THE MARKETPLACE by Thomas Petzinger, Jr., is an exciting book about the changing nature of business in America. The author is a highly acclaimed Wall Street Journal columnist who, after covering standard business news for decades, suddenly looked around and noticed that a revolution was taking place in the way many people, particularly entrepreneurs, were conducting business. They were encouraging freedom, cooperation, risk-taking, innovation, equality, responsiveness, and fun in the workplace, and they were very successful. They were smoothly riding the waves of technological and demographic change. These individuals, their companies, and the dramatic stories of their progress are given vividly and with enthusiasm. But even more interesting is the way that Mr. Petzinger fits them and the sea change they represent into the wider context of Newtonian physics, chaos theory, economic history, and evolutionary biology. Entrepreneurs, managers, students and just about anyone interested in the driving engine of American business will learn from this book - in this case a profitable, effortless, and delightful task. (RW)

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HD53 .A27 1999
WEAR CLEAN UNDERWEAR: BUSINESS WISDOM FROM MOM by Rhonda Abrams uses the concept of the idealized Mom, who wants us to be our best, truest selves, to think and care about others, and be decent human beings as the framework for this book. Many of Mom’s admonitions are re-interpreted for today’s business environment. "How do you know you don’t like it when you’ve never tried it?" encourages us to take risks, try new things, and grow in capability and confidence. "I don’t care who made this mess, just clean it up!" instructs us to take actions without making excuses and to shift focus away from retribution to solution. "Say you’re sorry" uses the cautionary tale of what happened in the case of McDonald’s and the hot coffee. The jury award to the scalded woman was very large because McDonald’s didn’t appear to be sorry enough for their actions. Other Mom-like adages discussed include: "Don’t judge a book by its cover," "It’s not the end of the world," "Remember where you came from," "Quit picking on others," and, of course "Wear clean underwear: what if you get into an accident and somebody sees it?" Ms. Abrams uses companies such as 3M, Kinko’s, Disney, Schwinn bicycles, and Patagonia outerwear to illustrate her points. Many top executives share personal memories of their own Moms’ influence on their lives. (NL)

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HD1379.K52 1999
BUYING & SELLING A HOME by the Staff of Kiplinger’s Personal Finance Magazine is a comprehensive new guide to purchasing and selling a house. Although the first three-quarters of the book advise the homebuyer, the topics covered are informative for the seller as well. Kiplinger’s distinguishes itself from similar titles by emphasizing the financial benefits gained by home-ownership. The well-written and informative chapters on bidding and negotiation offer practical, step-by-step instructions. The tax angles of home-ownership are covered in great detail. The excellent chapter on "How to Shop for a Loan" contains a frank discussion on the drawbacks and benefits of fixed and adjustable rates. Shopping online for a mortgage, clearing up a bad credit report, securing alternative financing, and purchasing a home through a limited partnership are also covered. Other useful chapters evaluate homeowner’s insurance policies and outline solutions for common title problems. Part II, which covers selling a house, highlights the pros and cons involved in selling a house yourself and gives practical advice on choosing a real estate agent. The various worksheets for assessing settlement costs, refinancing mortgages and determining down payments are particularly useful. This attractively formatted, easy to read book is highly recommended to anyone contemplating buying a house in today’s hot market. It is one of the best titles recently published on the subject and full of relevant advice to both the homeowner and buyer. (LR)

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HD9940 .U6 B375 1999
THE RISE AND FALL OF THE HOUSE OF BARNEYS: A FAMILY TALE OF CHUTZPAH, GLORY, AND GREED by Joshua Levine is a riveting look at events beginning in 1923, when Barney Pressman sold his wife’s $500 engagement ring to open a men’s clothing store on 17th Street in New York City. He sold his clothing at a discount and built his business by stocking an ample quantity of suits that fit men of less than perfect proportions. At his peak, Barney sold 80,000 suits a year and employed 150 tailors to make alterations. His son, Fred, had his own ideas about remaking the store’s image. He was one of the first merchants to import suits from Italy and France. Fred discovered the designer Georgio Armani, and in 1976 got the exclusive right to use the Armani name and designs in the New York area. Subsequently, Fred’s sons, Gene and Bob, decided to change the image of the store for their generation. Gene, "Mr. Outside," was a playboy who was always on the lookout for the latest, most outrageous trends. He ordered the construction of a women’s department, and no expense was spared. Bob, "Mr. Inside," supervised the financial workings of the business, which soon became a problem due to an endless outpouring of cash into a variety of projects, including the women’s business that was never profitable. Eventually their dream of building an uptown store became a reality, and a Japanese company, Isetan, financed the new enterprise. The store was opened on Madison Avenue in 1993 at the eventual cost of $267 million! The author describes the initial euphoria and eventual disappointment and bitterness of the relationship between the Pressmans and their Japanese backers, and the careless spending habits and arrogant attitudes of the Pressman family that eventually caused them to declare bankruptcy in 1996. In their rush to define the cutting edge of women’s fashion, Barneys neglected to remember that the store’s initial success was built by men who bought classic suits year after year and were not always built like Greek gods. This is a cautionary tale of what can happen to a family business that has no established financial controls and planned strategy for growth; you can be a brilliant success in the first generation and be disgraced and ruined by the third. (NL)

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HF5386 .S893 1999
BUSINESS GOLF: THE ART OF BUILDING RELATIONSHIPS THROUGH GOLF by Pat Summerall explains how golf can be used as an effective tool for succeeding in business through BusinessLinks, a methodology that lays out specific rules, etiquette, and communication skills for developing successful business relationships on the golf course. This book focuses on those skills, rather than the techniques of playing golf. Many helpful hints and real-life anecdotes are included. Mr. Summerall suggests taking lessons so you can play as well as you can, having appropriate clothing and equipment, arriving early so you can hit a few balls on the practice green, and always carrying a copy of the USGA rule book in your golf bag. Finer points of personal behavior on the course are discussed in detail, and observations from golf pros and caddies are of special interest. The author believes that "golf is an excellent venue to nurture relationships and develop powerful personal bonds and long-lasting friendships," and this book will show business people how they can use the game to best advantage. (NL)

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HG3751.7 .V46 1998
THE CREDIT REPAIR KIT, third edition, by John Ventura, offers help to people who need to rebuild their credit history after financial difficulties. The process of obtaining and interpreting credit reports from the three major reporting agencies (TransUnion, Equifax, and Experian) is discussed in detail. Mr. Ventura provides an in-depth examination of credit issues of particular interest to women. He urges all women to establish their own credit history and offers tips for creating divorce-proof credit, since many problems can arise with joint or shared accounts. Two Web sites-- getsmart.com and ramresearch.com will help readers find credit cards with favorable rates. The complete text of the Fair Credit Reporting Act is included, along with a list of state and local consumer protection agencies. (NL)

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HG3756 .U54 M359 1999
ALL ABOUT CREDIT; QUESTIONS (AND ANSWERS) ABOUT THE MOST COMMON CREDIT PROBLEMS is written by an author that recognizes that most of us face credit problems at some time in our lives. Deborah McNaughton, a consumer credit advocate and frequent radio talk show guest who has been dubbed "America’s Credit Expert," has put together a down-to-earth, readable book. The question and answer format permits you to quickly find answers to your own questions about not only obtaining credit but also working through common credit problems in order to secure your financial future. Topics covered are varied and include how to obtain credit for the first time, married women and credit, qualifying for a mortgage and understanding your credit report. Ms. McNaughton also discusses credit problems that arise out of a death or divorce, how to deal with a collection agency, when to file for bankruptcy and how to "repair" and reestablish credit. A helpful glossary and a list of state and local consumer protection agencies round out this compact book. (NW)

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HG4028 .S7 T38 1999
INVESTING IN IPOS: NEW PATHS TO PROFIT WITH INITIAL PUBLIC OFFERINGS by Tom Taulli is a definitive sourcebook on all things IPO. Published under the Bloomberg Personal Bookshelf label, Investing in IPOs comes from one of the world’s most respected clearinghouses of business information, and author Taulli does his best to live up to the cache of the Bloomberg name. The book begins with a brief introduction on IPOs, and then follows with a more thorough primer on the basics of IPO mechanics- why a company would want to go public, what is a red herring, what role does the SEC play in regulating the IPO, and much more. Mr. Taulli follows the primer on IPOs with a nifty section on how to go about researching a company that is about to go public, which includes both print and online resources covered in a nicely annotated list. Understanding a prospectus and evaluating risk factors are also extensively discussed, and this provides a nice framework for the book’s later chapters on specific IPO sectors. The book closes with useful appendices on nitty-gritty of the underwriting process and the analysis financial statement items. Just like Smuckers, with a name like Bloomberg, you know it has to be good. (SP)

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HG4530 .V84 1999x
101 MUTUAL FUND FAQ’S: FREQUENTLY ASKED QUESTIONS; STRAIGHT ANSWERS THAT HELP YOU MAKE GOOD INVESTMENT DECISIONS by Dian Vujovich is a layman’s guide to purchasing mutual funds. Many potential investors are daunted by the idea of choosing the right stocks from amongst the ten thousand or so issues on the market today. When they express that concern to friends, the potential investor is likely to be advised to buy mutual funds. The rationale is that funds allow you to invest in a more diverse portfolio than you could normally afford and offers the comfort that professionals pick the stocks. This sounds like great advice but the potential investor is quickly back to square one when he or she realizes there are more than eight thousand mutual funds on the market today. Further investigation provides even more food for thought. Terms such as investment objective, assets under management, load vs. no-load, 12b-1 fees, total return, and many others pop up to make mutual fund investing seem more complicated than picking stocks. 101 Mutual Fund FAQ’s is the book you need to clear up any questions you have about investing in funds. Dian Vujovich asks and answers one hundred and one questions that everyone might have about mutual fund investing. From the basics of "what is a mutual fund," or "how much is too much to pay in annual fees and expenses," to "what’s a hedge fund" or "is it true that new funds perform better than established funds." Her one to two page answers are easy to read and understand. This book is highly recommended for anyone considering investing in mutual funds. If your portfolio already includes funds, this book can also help you decide if you are investing in funds that will help you meet your financial goals. (JF)

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HG 4928.5 .J48 1999
BLACK AND WHITE ON WALL STREET: THE UNTOLD STORY OF A MAN WRONGLY ACCUSED OF BRINGING DOWN KIDDER PEABODY by Joseph Jett with Sabra Chartrand is the fast-moving, gripping account of former bond trader Joseph Jett. Shortly after naming Mr. Jett "Man of the Year" in 1993 for heading a very successful bond-trading team, Kidder Peabody & Co. accused him of creating $350 million in fake profits by manipulating Kidder’s accounting system from 1991 to 1994. Kidder Peabody also froze his $9 million brokerage account. Jett was informed that he was fired in a letter delivered by hand on a Sunday night; when he turned on his television set on Monday morning, he learned of the scandal associated with his dismissal. This book tells of the events that led up to that fateful morning, including a brief description of the family in which he grew up, his educational experiences, and his reflections about the experience of a black man in American society in general and on Wall Street in particular. This tough, competitive man, determined to make his mark in the world of finance, then tells how he fought to clear his name, revealing much about the actions and interactions of Wall Street traders. (EMN)

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Periodicals

HARVARD MANAGEMENT UPDATE, a monthly newsletter, has concise articles on executive management of key issues confronting major companies including boosting morale in the workplace, new trends in marketing, and knowledge management with short case histories that illustrate each concept. World Wide Web site addresses, names of major organizations, and citations of selected articles and books complete the portion for each topic. (DK)

INVESTMENT NEWSLETTER
Periodicals Desk
Standard & Poor's Mutual Fund Guide, quarterly, Spring 1999-, reports on the performance of 3,500 mutual funds within 5 broad categories: domestic equity, international equity, domestic taxable fixed-income, domestic tax-exempt fixed-income, and international fixed-income. Money market funds are not included. Data includes the S&P 1-5 star ranking based on risk-adjusted returns with 5 being the highest. The ranking is assigned to each fund relative to its peers within its specific investment style, e.g. balanced large-cap, and its position within the 5 broad categories, e.g. domestic equity. S&P ranks funds with at least 3 years of operating history. The YTD (for the fund and its peers), an annualized total return for 1-yr, 3-yr, 5-yr, 10-yr, and since its inception, an annual return for the last two calendar years, the current value of $10K invested 5 years ago, the top sector in the portfolio and miscellaneous fees and expenses are tabulated for the funds. A special feature is a list of "select funds" based on S&P's qualitative and quantitative evaluation of the fund managers, their portfolios' performance in the last 3 years and their organizations. The spring inaugural issue started with 45 "select" large-cap growth and small-cap growth funds. S&P plans to increase its list of "select funds" to 500 funds or 9% of all equity funds. S&P lists the top 40 funds by asset size, its 5-star equity funds, 5-star municipal bond funds, emerging emerging market funds and junk bond funds. Although there is no one complete alphabetical list by fund name, it is fairly easy to locate a fund within the 5 broad categories. This is a handy resource for snapshot information on mutual funds.

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Some other new books that may be of interest:

HC79 .I55 C74 1999
CREATING VALUE IN THE NETWORK ECONOMY by Don Tapscott

HD30.27 .D78 1999
MANAGEMENT CHALLENGES FOR THE 21ST CENTURY by Peter F. Drucker

HD30.27 .J47 1999
THE DREAM SOCIETY: HOW THE COMING SHIFT FROM INFORMATION TO IMAGINATION WILL TRANSFORM YOUR BUSINESS by Rolf Jensen

HD38.2 .B83 1999
FIRST, BREAK ALL THE RULES: WHAT THE WORLD’S GREATEST MANAGERS DO DIFFERENTLY by Marcus Buckingham and Curt Coffman

HD38.25 .U6 D56 1999
BLACK ENTERPRISE TITANS OF THE B.E. 100s: BLACK CEOs WHO REDEFINED AND CONQUERED AMERICAN BUSINESS by Derek T. Dingle

HD57.7 .K679 1999
ENCOURAGING THE HEART: A LEADER’S GUIDE TO REWARDING AND RECOGNIZING OTHERS by James M. Kouzes and Barry Z. Posner

HD57.7 .M84 1999
HIGH-VELOCITY LEADERSHIP: THE MARS PATHFINDER APPROACH TO FASTER, BETTER, CHEAPER by Brian K. Muirhead and William L. Simon

HD58.6 .G666 1999
NEGOTIATING IN THE REAL WORLD: GETTING THE DEAL YOU WANT by Victor Gotbaum

HD58.6 .L48 1999
GUERRILLA NEGOTIATING: UNCONVENTIONAL WEAPONS AND TACTICS TO GET WHAT YOU WANT by Jay Conrad Levinson

HD58.8 .K458 1999
THE COMPLEXITY ADVANTAGE: HOW THE SCIENCE OF COMPLEXITY CAN HELP YOUR BUSINESS ACHIEVE PEAK PERFORMANCE by Susanne Kelly and Mary Ann Allison

HD58.8 .R379 1999
ACTION MANAGEMENT: PRACTICAL STRATEGIES FOR MAKING YOUR CORPORATE TRANSFORMATION A SUCCESS by Stephen Redwood et al.

HD58.82 .D36 1999
THE DANCE OF CHANGE: THE CHALLENGES TO SUSTAINING MOMENTUM IN LEARNING ORGANIZATIONS by Peter Senge et al.

HD58.82 .S547 1998
OPEN BOUNDARIES: CREATING BUSINESS INNOVATION THROUGH COMPLEXITY by Howard Sherman and Ron Schultz

HD69 .C6 R38 1999
THE MCKINSEY WAY: USING THE TECHNIQUES OF THE WORLD’S TOP STRATEGIC CONSULTANTS TO HELP YOU AND YOUR BUSINESS by Ethan M. Rasiel

HD255 .G368 1999
FRUGAL HOMEOWNER’S GUIDE TO BUYING, SELLING, AND IMPROVING YOUR HOME by Julie Garton-Good

HD255 .M297 1999
IF YOU’RE CLUELESS ABOUT BUYING A HOME AND WANT TO KNOW MORE by David Myers

HD1375 .G378 1999
ALL ABOUT MORTGAGES: INSIDER TIPS TO FINANCE OR REFINANCE YOUR HOME, 2ND ED. by Julie Garton-Good

HD1379 .K52 1999
BUYING AND SELLING A HOME, 6TH ED. by the staff of Kiplinger's personal finance magazine

HD2731 .K67 1999
THE POST-CORPORATE WORLD: LIFE AFTER CAPITALISM by David C. Korten

rHD2741 .M38 1999
INC. YOURSELF: HOW TO PROFIT BY SETTING UP YOUR OWN CORPORATION by Judith H. McQuown

HD9696.2 .U64 M538 1999
THE 12 SIMPLE SECRETS OF MICROSOFT MANAGEMENT: HOW TO THINK AND ACT LIKE A MICROSOFT MANAGER AND TAKE YOUR COMPANY TO THE TOP by David Thielen

HD9940 .U6 B375 1999
THE RISE AND FALL OF THE HOUSE OF BARNEYS: A FAMILY TALE OF CHUTZPAH, GLORY, AND GREED by Joshua Levine

HD9999 .D6222 M375 1999
BUILT FROM SCRATCH: THE HOME DEPOT by Arthur Blank et al.

HF5386 .G36 1999 YOU WANT TO MAKE GOD REALLY LAUGH, SHOW HIM YOUR BUSINESS PLAN: THE 101 UNIVERSAL LAWS OF BUSINESS by Barry J. Gibbons

HF5386 .S6362 1999
PROFIT PATTERNS: 30 WAYS TO ANTICIPATE AND PROFIT FROM STRATEGIC FORCES RESHAPING YOUR BUSINESS by Adrian Slywotzky et al.

HF5415.13 .H547 1999
RADICAL MARKETING: FROM HARVARD TO HARLEY, LESSONS FROM TEN THAT BROKE THE RULES AND MADE IT BIG by Sam Hill and Glenn Rifkin

HF5415.13 .K638 1999
KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS by Philip Kotler

HF5438.3 .S34 1999
COLD CALLING TECHNIQUES (THAT REALLY WORK!) by Stephan Schiffman

HF5548.32 .G37 1999x
BUSINESS @ THE SPEED OF THOUGHT: USING A DIGITAL NERVOUS SYSTEM by Bill Gates

HF5548.325 .U6 D4 1999
E-SHOCK, THE ELECTRONIC SHOPPING REVOLUTION: STRATEGIES FOR RETAILERS AND MANUFACTURERS by Philip Kotler

HF5718.3 .L57 1999x
BUSINESS WRITING FOR DUMMIES by Sheryl Lindsell-Roberts

HF6161 .B4 D45 1999
THE OMNIPOWERFUL BRAND: AMERICA’S #1 BRAND SPECIALIST SHARES HIS SECRETS FOR CATAPULTING YOUR BRAND TO GLOBAL MARKETING STARDOM by Frank Delano

HG179 .S334 1998bx
CHARLES SCHWAB’S GUIDE TO FINANCIAL INDEPENDENCE: SIMPLE SOLUTIONS FOR BUSY PEOPLE by Charles R. Schwab

HG2463 .M6 S77 1999
MORGAN: AMERICAN FINANCIERK by Jean Strouse

HG3751.7 .V46 1998
THE CREDIT REPAIR KIT, 3RD ED. by John Ventura

HG4515.95 .B763 1999
GETTING STARTED IN ONLINE INVESTING by David L. Brown

HG4515.95 .F367 1999
DAY TRADE ONLINE by Christopher A. Farrell

HG4515.95 .N37 1999
HOW TO GET STARTED IN ELECTRONIC DAY TRADING: EVERYTHING YOU NEED TO KNOW TO PLAY WALL STREET’S HOTTEST GAME by David S. Nassar

HG4521 .H227 1999
THE WARREN BUFFETT PORTFOLIO: MASTERING THE POWER OF THE FOCUS INVESTMENT STRATEGY by Robert G. Hagstrom

HG4530 .B633 1999
COMMON SENSE ON MUTUAL FUNDS: NEW IMPERATIVES FOR THE INTELLIGENT INVESTOR by John C. Bogle

HJ2362 .S54 1999
THE GREEDY HAND: HOW TAXES DRIVE AMERICANS CRAZY AND WHAT TO DO ABOUT IT by Amity Shlaes

q KF750 .Z9 K73 1999
60 MINUTE ESTATE PLANNER by Sandy F. Kraemer

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

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