ask a librarian
Carnegie Library of Pittsburgh Home
email or phone 412-622-3114
Find It Here
About the Library
Don't Miss this
Discover More
The Catalog
Resources
Special sites
Services
Search this web site:

What's New in Business: Winter 1999
Particularly recommended by the business librarians are:

rq HC108.P7 P75 1998 (General and Business Reference)
THE POWER OF PITTSBURGH. PROFILES IN EXCELLENCE by Jim Urban, with photography edited by Tom Bell, and sponsored by the Greater Pittsburgh Chamber of Commerce, is a magnificent book! It is brimming with colorful pictures of Pittsburgh's landmarks, diverse neighborhoods, recreational and cultural activities and architectural treasures. Many of the photographs portray the vitality in the faces of Pittsburghers at work and play. Profiles of over 130 major health and business enterprises as well as professional organizations chronicle the transformed vibrant landscape of this city. Entries are arranged by date each was established, from 1786 (the Pittsburgh Post-Gazette) to 1997 (Aerial Communications). (DK)

  Return to the top



HG 169 .D696 1998
MAXING OUT: WHY WOMEN SABOTAGE THEIR FINANCIAL SECURITY by Colette Dowling, author of THE CINDERELLA COMPLEX examines the psychological reasons behind the reluctance of many women to take responsibility for managing their own finances and planning for their own security. Many women are excellent managers of other people's finances and managing household money affairs for their parents or their husbands, but these same capable females can become paralyzed when faced with taking charge of planning their own financial future. It soon becomes apparent that if a Prince Charming does not appear (preferably an affluent one), trouble will soon follow.
Ms. Dowling does not hold back the painful truth about her own financial problems. Many were related to her upbringing, and later problems resulted from the breakup of her own marriage and a subsequent long-term relationship. She eventually found herself in trouble with the IRS due to non-payment of back taxes and was reduced to living out of her car.
The author's personal and financial struggles are intermixed with interviews with women from many types of backgrounds. Several of the women are shopaholics and use material objects to substitute for other voids in their lives. Ms. Dowling finally comes to the realization that she will not be rescued by anybody but herself. She owes much of her hard-won freedom from debt to a self-help group for people who have difficulty controlling how they spend their money. Above all, she encourages women to be more aggressive about taking calculated risks for keeping ahead of inflation and amassing new wealth for an improved standard of living or retirement. (NL)

  Return to the top



HF5415.U33.U6 S36 1998
THE OVERSPENT AMERICAN: UPSCALING, DOWNSHIFTING, AND THE NEW CONSUMER by Juliet B. Schor is a fascinating examination of consumer spending habits. It attempts to explain why many people from a wide variety of socioeconomic backgrounds feel they "must" purchase certain brands, live in certain neighborhoods, and present a certain image even though the cost of keeping up appearances may be far beyond their means. "See-want-borrow-and-buy" is a comparative process; desire is structured by what we see around us. Even grade-school children have already developed a tremendous awareness of perceived class differences based on external symbols. The author suggests methods for downscaling one's lifestyle, which might be helpful for some, but the need to have validation through consumer goods is too deep-rooted and complex to be easily dismissed. (NL)

  Return to the top



HD4918 .P65 1998
THE LIVING WAGE: BUILDING A FAIR ECONOMYby Robert Pollin and Stephanie Luce presents a cogent argument in favor of the Living Wage Campaign, a dynamic new movement working to guarantee a wage level for working American families that will allow them to be above the poverty line. As of 1997, living wage laws had passed in 14 municipalities and counties, with scores more currently under consideration, and more living wage campaigns springing up all over the country. The premise is simple: that "anyone in this country who works for a living should not have to raise a family in poverty." Most living wage proposals have a modest scope, often applying only to workers employed by firms holding city government contracts, but the broader goals of the movement, to promote economic fairness and equality, have lined up many community, union and religious groups behind it. The authors, both economists, carefully examine the economic and social impacts of the living wage ordinances that are in force, particularly in Los Angeles, and consider several other types of proposals. They rebut the various arguments marshaled against the living wage campaigns, such as the imposition of regulatory burdens on businesses, the flight of jobs to other locations, and obstacles to economic development, with detailed documentation and calculations. Finally, they consider the living wage movement in the context of American economic trends. This book convincingly presents the case of this growing movement for economic justice. (Information on Pittsburgh's Living Wage Campaign is available on the Internet at http://trfn.clpgh.org/alliance/wage.html.) (RW)

  Return to the top



WWD CENTURY: ONE HUNDRED YEARS OF FASHION is a special collector's edition published as a supplement to the retail fashion business publication WOMEN'S WEAR DAILY. Photographs and text for each decade of our century are included, highlighting the social, cultural, and historical events that were often reflected in the fashions of the time. A few of the other topics covered are: the metamorphosis of American retailing; the development of the perfume industry; a history of innerwear from pantaloons to the Wonderbra; new developments in textiles; the imagemakers from the advertising world (remember Brooke Shields and her Calvins?); women who have become "fashion icons"; and profiles of several pioneers in the beauty industry, such as Elizabeth Arden and Charles Revson. Several famous fashion designers from past and present are profiled as well. This special issue is beautifully put together, great fun to read, and very informative as well. (NL)

  Return to the top



HD9697.A3 U5678 1999
JACK WELCH AND THE GE WAY by Robert Slater is a profile of Jack Welch, an icon of American business, who turned General Electric around from a $25 billion business in 1980 to a $90 billion operation today. With a motto of "fix, close or sell", he transformed an organization of drone-like managers burdened with layers of "delayering" practices to a group of leaders who are encouraged to imbue their fellow employees with inspiration and vision and then get out of the way. Welch fostered a learning culture where great talent is supported. Executives in both large and small businesses could learn much from Welch's lessons in corporate leadership.(DK)

  Return to the top



HF5681 .B2 F74 1998
FINANCIAL DECISIONMAKING: A CPA/ATTORNEY'S PERSPECTIVEby David L. Fraley. David Fraley tries to give the reader an understanding of the fundamentals of business finance and how they are applied in today's large and small businesses. Using a direct informal style, the author explains the financial aspects of business in a very accessible way, covering such topics as incorporation vs. operating as a proprietorship, discounting cash flows, reading and analyzing financial statements, break-even analysis, and measuring business segment performance. He also includes a chapter on what to take into consideration when starting a private company. This book can be helpful to potential or new business owners, as well as to stockholders, corporation officers, or anyone interested in learning about the world of finance. (EMN)

  Return to the top



HF 5549.5 M5 F47 1999
RACE, GENDER AND RHETORIC: THE TRUE STATE OF RACE AND GENDER RELATIONS IN CORPORATE AMERICA by John P. Fernandez reminds us that discrimination is alive and well in corporate America and includes the treatment of customers as well as employees. Today's discrimination takes a more insidious form, and a day spent in a "diversity and sensitivity" training workshop is not going to eliminate the problem. Major organizations such as Texaco, Denny's, American Airlines, Home Depot, the U.S. military, and "too many financial institutions to list separately" have had discrimination suits filed against them in recent years. This book lays out specific strategies for recognizing and determining just how prevalent racism and sexism is within a given organization and how diverse people can eventually learn to work together and function efficiently in teams. (NL)

  Return to the top



HD38.2.G647 1998
WORKING WITH EMOTIONAL INTELLIGENCE by Daniel Goleman
As a result of the author's first book, Emotional Intelligence, companies are realizing that emotional intelligence is more important than IQ or expertise in determining who is most likely to excel on the job. In this book, Goleman makes his point by presenting scenarios based on research of over 500 companies which demonstrate the five elements of emotional intelligence: self-awareness, self-regulation, motivation, empathy, and social skills. Each element provides the foundation for specific competencies, which employers can teach by following a set of guidelines. Specifically, training methods must differ from those used for training technical and cognitive skills, in part because they require an understanding of the basics of behavior modification. Not only can a person be emotionally intelligent, but so can an organization, characterized by as one in which the members display self-awareness, manage emotions well, possess the drive to achieve, and demonstrate good interpersonal dynamics. This lively book will attract readers in both the fields of business and psychology. (RS)

  Return to the top


HV41.9 .U5 M.64 1998 (Foundation Center collection)
START AT SQUARE ONE. STARTING AND MANAGING THE PLANNED GIFT PROGRAM by Lynda S. Moerschbaecher provides a simplified yet comprehensive methodology to this critical fundraising process. With the potential sources of funding continually shrinking, the need to pursue new avenues has become essential to the thousands of nonprofit organizations seeking additional revenue streams. The concept of developing a Planned Giving Program has caused considerable anxiety among many development officers who view this as a very complex task. The author, who is a distinguished consultant and lawyer in the field of philanthropy, shares her practical experiences by outlining her successful strategy. She explains the four basic steps to the integration of a Planned Gift Program and compares the launching of a program to the starting of a business. All of the essential elements of an effective plan are described in depth: organizational readiness, an outline of potential products, prospect identification, use of professionals, marketing, gift recognition, fiduciary responsibilities, the actual chronological steps that will lead to implementation and a set of evaluations that will keep the program running smoothly. This handbook will become an invaluable tool to anyone starting a planned giving program. (AL)

  Return to the top



HF5415.153.M348 1998
WHAT WERE THEY THINKING? MARKETING LESSONS I'VE LEARNED FROM OVER 80,000 NEW PRODUCT INNOVATIONS AND IDIOCIES by Robert M. McMath is an entertaining yet serious guide that explains why some recent products have been wildly successful and others just flopped. Mr. McMath offers many examples of failures - such as the concept of body shampoos, microwave foods that were neither easy to prepare nor tasty, and Pepsi Clear (people don't expect a cola drink to be clear) - as well as successes - such as Honey Nut Cheerios and Frosted Cheerios, both created to compete with many existing sweetened cereals that were already on the market.
Many products that have failed were copycat versions of existing products, poorly packaged, not advertised widely enough, not positioned properly in the store, so "improved" from the existing version that people distrusted both versions the list goes on and on. However, if a product is truly innovative, does what it claims to do, tastes good/smells good, and is marketed properly, the chances of success are increased. Consumer buying habits are difficult to predict, but Mr. McMath does an excellent job of explaining what does and doesn't work, and why, based on his extensive experience. This book provides candid behind-the-scenes information that will be invaluable to individuals thinking of launching a new product. (NL)

  Return to the top



HF5438.25.A351998
THE ZEN OF SELLING: THE WAY TO PROFIT FROM LIFE'S EVERYDAY LESSONS by Stan Adler is neither a book about selling, nor a book about Zen, but a pleasing mixture of both that provides a unique perspective on the art of commerce. Through the clever use of stories and Zen aphorisms ("The close is like a compass, you only need it when you are in danger of getting lost"), Adler reveals the simple, human aspects of selling. In the words and experiences of Adler's mentor and friend, Victor (a "cool wise man," according to the author's daughter), the reader bears witness to real and powerful examples of successful and unsuccessful sales calls. A student of Zen will find as much to recommend in The Zen of Selling as an experienced salesperson, and this truth is perhaps the book's greatest selling point. (SP)

  Return to the top



HF 5382.K68 1998
THE BEST JOBS FOR THE 21ST CENTURY by Ronald and Caryl Rae Krannich is better than many similar books in that its analysis of the "big picture" (economic and employment cycles, technology's explosion, the continued deterioration of the "Rust Belt" and the inner cities, a failed educational system) is not punctuated by vague platitudes or sweeping generalizations. In the first part, the authors analyze both past, present and projected economic and employment trends. The section concludes with 33 predictions of future employment developments. While many of these predictions seem self evident ("hot jobs will be found in the healthcare and high-tech industries"), many are less obvious ("apprenticeship programs will increase in number as the nation attempts to train and retrain a skilled labor pool"), and make a good deal of sense. The second half of the book discusses the fastest growing (and declining) occupations, the best and highest paying jobs in different fields, the most livable cities and the best companies to work for in the near future. It also includes key contacts in different industries and professions as well as job hunting resources. (AM)

  Return to the top


Periodicals

FASTCOMPANY, a monthly magazine, energizes the reader with action-packed snapshots of how companies successfully recruit, inspire their employees, capitalize on change, innovate and thrive. Tips on being faster, smarter, and communicating better in the workplace enhance this informative publication. Keyword searching of back issues, daily updates and extended versions of interviews that could not fit in the printed version are all available at: http://www.fastcompany.com (DK)

  Return to the top



Some other new books which may be of interest:

HG4527.S393 1999
BARRON'S GUIDE TO MAKING INVESTMENT DECISIONS, revised edition by Douglas Sease and John Prestbo

HE8700.72.U6 D38 1998
THE BILLIONAIRE SHELL GAME: HOW CABLE BARON JOHN MALONE AND ASSORTED CORPORATE TITANS INVENTED A FUTURE NOBODY WANTED by Lawrence J. Davis

HD58.5.H494 1998
THE CATERPILLAR DOESN'T KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE by Kenneth Hey

HG4910.W362 1998
CORPORATE SOCIAL INVESTING: THE BREAKINGTHROUGH STRATEGY FOR GIVING AND GETTING CORPORATE CONTRIBUTIONS by Curt Weeden

HF5549.F7449 1998
DELIVERING ON THE PROMISE: HOW TO ATTRACT, MANAGE, AND RETAIN HUMAN CAPITAL by Brian Friedman et al.

HF5439.H82 V36 1998
AN ENTERPRISING LIFE: AN AUTOBIOGRAPHY by Jay Van Andel

HD8072.5.A665 1998
FROM THE ASHES OF THE OLD: AMERICAN LABOR AND AMERICA'S FUTURE by Stanley Aronowitz

HE9803.C65 B48 1998
FROM WORST TO FIRST: BEHIND THE SCENES OF CONTINENTAL'S REMARKABLE COMEBACK by Gordon Bethune

HF5548.32 F87 1998
THE FUTURE OF THE ELECTRONIC MARKETPLACE, edited by Derek Leebaert

HG4529.K54 1998x
GETTING STARTED IN SECURITY ANALYSIS by Peter J. Klein

HD58.82.O3 1998
IF ONLY WE KNEW WHAT WE KNOW: THE TRANSFER OF INTERNAL KNOWLEDGE AND BEST PRACTICE by Carla O'Dell and C. Jackson Grayson

HG4661.C3273 1998x
THE INDIVIDUAL INVESTOR REVOLUTION by Charles B. Carlson

HG5095.B553 1998
INVESTING IN REIT'S: REAL ESTATE INVESTMENT TRUSTS by Ralph L. Block and Veronica J. McDavid

HF5549.5.H85 A32 1998
THE JOY OF WORK: DILBERT'S GUIDE TO FINDING HAPPINESS AT THE EXPENSE OF YOUR CO-WORKERS by Scott Adams

HG179.P555435 1998
LIVE RICH: EVERYTHING YOU NEED TO KNOW TO BE YOUR OWN BOSS, WHOMEVER YOU WORK FOR by Stephen Pollan and Mark Levine

HF5549.5.I5 M393 1998
MANAGING THROUGH INCENTIVES: HOW TO DEVELOP A MORE COLLABORATIVE, PRODUCTIVE, AND PROFITABLE ORGANIZATION by Richard McKenzie and Dwight R. Lee

HF5548.8 M3754 1998
MASLOW ON MANAGEMENT by Abraham Maslow

HG4028.M4 B335 1998
THE NEW FINANCIAL CAPITALISTS: KOHLBERG KRAVIS ROBERTS AND THE CREATION OF CORPORATE VALUE by George P. Baker and George David Smith

HC59.15.K45 1998
NEW RULES FOR THE NEW ECONOMY: 10 RADICAL STRATEGIES FOR A CONNECTED WORLD by Kevin Kelly

HG179.E226 1999
OUR MONEY, OURSELVES: REDESIGNING YOUR RELATIONSHIP WITH MONEY: A SELF-HELP GUIDE by C. Diane Ealy and Kay Lesh

HF5438.8.P74 M55 1998
PRESENTATION JAZZ: HOW TO MAKE YOUR SALES PRESENTATIONS $ING! by Anne Miller

HD7288.85.U6 S23 1998
THE SAVVY RENTER'S KIT by Ed Sacks

HD57.7.C368 1999
SEMPER FI: BUSINESS LEADERSHIP THE MARINE CORPS WAY by Dan Carrison and Rod Walsh

HD69.B7 R537 1998
THE 22 IMMUTABLE LAWS OF BRANDING: HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND by Al Ries and Laura Ries

HG179.L2 1998
WALL STREET ON A SHOESTRING by Clare LaPlante

Contact the business librarians, who also answer questions about business, money, and work, at (412) 281-7141 or at www.carnegielibrary.org/locations/downtown/contact.cfm.

  Return to the top

 Return to "Book on Business"